NoackLittle worked with an innovative client in the fitness world to create a philosophically defined brand and health club for an urban clientele. The finished project stands out among fitness centers in Austin. The space is design-driven in simple, pure ways and built using natural materials in their authentic states. The Honest Bar is a cornerstone of the brand and design concept, serving whole-foods and emphasizing a clean-food consciousness. The retail space is given importance by its central location between the Honest Bar, workout spaces and locker rooms. We worked with local artisans to fabricate unique design details like lighting fixtures that reinforce the client’s brand and identity, and equipment storage cubicles.